Author Promo Podcast

It’s a fact of publishing life today that unless you’re James Patterson, an author is expected to do a good bit of self-promotion. Since most writers I know are happier shut up in their fictional worlds than pushing themselves forward in the real one, this is a challenge.

The trick is to find something that feels comfortable to get your message out. I share what’s worked for me in a podcast put together by Waxcreative, my web designer. You can listen to a conversation between me and promo guru Elizabeth Yarnell at the Waxcreative blog.
Or you can read a transcript of our chat if you don’t want to hear my dulcet tones. And as long as you’re there, check out all the gorgeous websites they’ve put together for some of the top authors in the business.

I hope you can pop over and share what’s worked for you if you’re an author. If you’re a reader, I’m sure writers’ ears will prick up when you share what you like and don’t like about how authors present themselves to the public.

Hope to hear from YOU!

2 thoughts on “Author Promo Podcast

  1. Mia Marlowe says:

    Hi Mary Ann! I don’t do book trailers because I’ve never seen one that made me run out and buy the book. And unless a trailer goes viral, I’m not sure you can get enough “views” to make it worthwhile for building name recognition.

    I blog and spend a little time on FB and Twitter because I enjoy connecting with readers and other writers. Whether they are effective promo activities, I’m not sure, but I treasure the cyber-friends I’ve made that way.

  2. Thank you for your post, Mia. Got a few questions for you: What do you think about promotional video clips? Are they worth the effort and expense? Does it depend on the genre and the size of the author’s following? Does a video actually result in more sales of a particular book, or just raise the level of awareness of a title?

    As a reader, the promotional activities I enjoy the most are interactive blog posts. An author with a new or upcoming release posts an article on her blog or someone else’s, or a website for readers such as Fresh Fiction. She writes about some interesting subject relevant to the book, and tell us a bit about the book(but preferably not TMI!). She asks a question, again one relevant to the book, and invites us to reply.

    Sometimes she also posts an excerpt and endorsements from big-name authors. But though many readers go for these types of promotion, I generally skip them.

    This sort of post represents one of the few ways we readers can offer feedback. The fact that it is interactive makes it all the more appealing.

    However, I don’t like it if an author uses this opportunity merely to plug her book. She should say something useful, interesting, and/or amusing.

    As for how effective these promo blogs are at selling books, you’ll have to ask someone with much more knowledge of the field.

    Good luck with the release of “Touch of a Thief”!

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