A Reader To Do List?
Some folks believe the readers’ only job is to read. This appeals to me. Of course, there was also a time when publishers took care of promotion and a writer’s only job was to write. In case you’re keeping track, only James Patterson gets TV ads each time he has a new release now.
Even so, I’ve always been reticent about asking folks to do things for me. It seems unfair to ask readers, who’ve already plunked down their hard-earned money for my words, to do something more.
But this is a different time. Readers and writers are connecting in ways beyond the books. We’re Facebook friends. We tweet to each other. We have cozy little conversations here on my blog. (And I treasure all those interactions because, let’s face it, the imaginary people I spend my days with sometimes aren’t the best company!) So the rationale is that readers are more invested in writers whose work they follow now than ever before.
And they may want to help in order to make sure the writer keeps producing the stories they love. So with this in mind, some authors are organizing “street teams.” This is a special group of fans who are willing go the extra mile to help the author promote their work–delivering bookmarks to bookstores and talking up the author’s book around the release date to the booksellers in their town. In return, the street team members receive extra “goodies”–T-shirts, mugs, chances to snag an ARC, etc.
Then there’s the “Call to Action” message some authors suggest adding to the backmatter of their ebooks. Here’s a sample:
Did you love XYZ Romance? If you’d like to support Beloved Author‘s work, here’s how you can help:
1. Loan this book to your friends.
2. Buy Beloved Author‘s next book during the first week of its release. Sign up for her newsletter so you’ll be in the know.
3. Post a review on Amazon, B&N or Goodreads.
4. Tweet or Facebook about the book. Consider adding a link to Beloved Author’s website.
5. Mention the book on blogs that ask what you’re reading. If Beloved Author is blogging someplace, be sure to leave a comment.
Thanks for your support!
What do you think? Does it seem pushy? Is this a “I’ll-never-read-Beloved-Author-again” deal breaker? The whole world of author promotion is so “Wild West.”. There seem to be no rules until you accidentally break them. Anyway, I’d really love to hear your thoughts about this.